New Study Maps Digital Steps to Nonprofit Donations

Written by on August 21, 2013 in Nonprofit - No comments

A new study by Google and Millward Brown Digital charts donors’ digital steps to donation, showing that influence starts early, spans multiple sources and is heavily driven by online activity. You can check out the full infographic here: The Path to Donation

A few highlights of note:

The study also showed that research and evaluation for donations that will be made during the critical holiday season actually start RIGHT ABOUT NOW.

These stats further drive home the importance for nonprofits to clearly articulate their story, including both their mission AND their impact, while also connecting digitally to their donors and potential donors for stronger online relationships.

Any surprises for you in the research findings?


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