GmG Predicts Increase in Socially Responsible Spending: #CCSIndex

Written by on April 3, 2013 in Social Business - No comments

We are very excited to release the results of a new study that examines the state of social responsibility in the U.S.  Our high level takeaway is that things are pretty good, and should be getting better.

In our poll of 1,015 Americans, nearly 30 percent of consumers said they plan to increase the amount of goods and/or services they buy from socially responsible companies in the coming year. This is up from 18 percent who reported buying more from such companies in 2012 compared to 2011.

Additionally, 31 percent of participants said they sought out socially responsible companies in the past year, while 25 percent avoided buying products from a company specifically because it wasn’t socially responsible.

Through the study, GmG also established a mechanism for gauging “conscious consumerism.” The Conscious Consumer Spending Index (#CCSIndex) is a score calculated by evaluating the importance consumers place on purchasing from socially responsible companies, actions taken to support such products and services, and future intent to increase the amount they spend with responsible organizations. Based on the inaugural results, the CCSI has set a baseline of 65 (on a 100 point scale).

While there are several great surveys out there examining the importance consumers place on companies acting responsibly, we wanted to also determine how much momentum there is around socially responsible purchasing and project the year ahead. What we see in the results is good news for social enterprises and socially responsible corporations. We also think there are several big challenges for companies who sell the good stuff. There’s more education and trust building needed, and companies can’t market on purpose alone.

To dig in a little deeper into the study, click here or view the slideshare presentation below.

[slideshare id=18108726&doc=gmgstateofsocialresponsibility-130403062913-phpapp01]

Also keep an eye out on the blog and around your favorite social networks in the weeks ahead as we dig in and discuss the results, and their implications, in more detail. In the meantime, we’d love to hear what you think about the findings!


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