Archive for September, 2012

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September 29, 2012, No comments

Measurement is such a tricky thing. Whether you’re trying to brew your morning coffee or analyze a full-scale marketing program, there are more ways to do it wrong than to […]

Are Audiences Extinct? The Growing Power of Communities

September 20, 2012, No comments

I’ve read lots of commentary the last few years parsing out the differences between audiences and communities. It’s an important distinction for t ...

You talkin to me? How to Be Relevant with Today’s Consumer

September 15, 2012, No comments

We all talk to ourselves. In the car. In the shower. When staring at the computer. When we’re stressed. When we think no one is looking.  Some ...